Power to the Content

We’re yyy – The New School of YouTube Professions and a specialized agency for content strategy, online format development and creating powerful collaborations between brands and popular content creators.

Power to the Content

We’re yyy – The New School of YouTube Professions and a specialized agency for content strategy, online format development and creating powerful collaborations between brands and popular content creators.

What We Love Doing

No one is born a YouTuber. It takes more than a webcam to make your audience click that Subscribe button and turn on the notification bell, and that’s exactly why yyy is here – to develop and produce content that drives viewers into action and sales, to connect and collaborate with the hottest online creators and to teach you everything you need to know about YouTube.

Developing formats for
YouTube content

YouTube channel
management

Creating commercial
collaborations

Training YouTube
professionals

Developing content and YouTube branding
digital to physical

About

Who are we and what do we do better than everyone else?

After years of working for leading international brands like Google, Coca-Cola, Loreal and local retailers which we have helped advance to the next level, we’ve decided to take all that experience, the content we’ve produced and the most inspiring and charismatic YouTube creators we’ve met – and introduce yyy, a specialized boutique agency led by Moran Zer Katzenstein, a content creation and format development specialist. With us, you’ll learn everything you need to know about YouTube.

We develop YouTube channels and formats that will reach exactly the audience that you’re looking for – and that is looking for you! We work exclusively with quality content creators who have authentic, original content and who can speak your brand’s language and values, and perfectly convey your brand’s story. We believe that ads and engagement is not enough, and we are not afraid of KPI. Each and every campaign that we lead is loyal to the marketing and commercial goals we will set together.

It’s so good to have you here.

About

Who are we and what do we do better than everyone else?

After years of working for leading international brands like Google, Coca-Cola, Loreal and local retailers which we have helped advance to the next level, we’ve decided to take all that experience, the content we’ve produced and the most inspiring and charismatic YouTube creators we’ve met – and introduce yyy, a specialized boutique agency led by Moran Zer Katzenstein, a content creation and format development specialist. With us, you’ll learn everything you need to know about YouTube.

We develop YouTube channels and formats that will reach exactly the audience that you’re looking for – and that is looking for you! We work exclusively with quality content creators who have authentic, original content and who can speak your brand’s language and values, and perfectly convey your brand’s story. We believe that ads and engagement is not enough, and we are not afraid of KPI. Each and every campaign that we lead is loyal to the marketing and commercial goals we will set together.

It’s so good to have you here.

We had fun working with

Learn from our leading YouTubers and content creators what is YouTube Storytelling, how to get featured on the Trending page, how to create a community around you - whether you're creators or brands.

To succeed on Youtube you first have to know the rules - which is why we started the New School of YouTube Professions. We offer several courses and lectures. such as our YouTube course at the Open University.

While It's true that there's a unique story behind every brand, in the YouTube age a good story is no longer enough for your brand to step into the next level.

With our rich experience in working with brands and developing original formats, we created for you the perfect collaborations with leading content creators, YouTube professionals who will fit perfectly with your brand and with your brand's values, and will tell the whole world about you in a way that'll lead into action and result in sales.

  • The New School of YouTube Professions
  • Brand Advertising

Videos

Creators who are unicorns

Liron Rosen

Miss Reine
300K subscribers+
 

Reut Levinberg

Buy it for me
New Channel

Efrat Leket

Ima Mehamenet
New Channel

Moran Tarasov

The Tarasov Family
500K subscribers+

Idan Naiditz

Standup comic &
content creator
300K Followers+

Chen Halfon

The most successful religious Youtuber in Israel
30K subscribers+
 

Danny Kamushevich

Actor & content creator
50K subscribers+

Joseph Star

The Tarasov Family
500K subscribers+

Liron & Amir

Content creators and designers
300K subscribers+